All over the world, the lottery and gambling industries have millions of followers who do it for not only the money but also the entertainment. Today, millions of people in Ghana enjoy various types of betting activities, though online sports betting is dominating the market. The rise of sports betting in the country has been fueled by the fact that Ghana is a sports-crazed country, with every game attracting a considerable following.
The Rise of Online Betting In Ghana
According to some people, betting on sports is a simple way of adding some fun to different games. However, others see sports betting as more than that. To the operators in the country, sports-betting is big business, as thousands of Ghanaians flock online shops to place wagers on football, rugby, tennis, hockey, and basketball.
Over the last five years, about five companies like Betway have set up their operations in Ghana. These operations are legal and regulated by the Gaming Commission, allowing punters to place wagers without breaking the law. Even better, these operators have become successful and well-patronized to the extent that their revenue rivals the earnings made by banks and telecommunication companies.
In the streets of Accra, betting shops operated by different online bookies are spread in every corner. These shops are fitted with giant flat-screen televisions where the punters can follow their games, as they place their wagers online. The shops are strategically positioned in densely populated parts of the city where unemployed sports-crazed fans are located. Nonetheless, a considerable number of fans still use Betway Ghana online betting to place wagers on different sports.
According to Safaribet CEO, sports betting can be a powerful tool for raising the profile of domestic leagues when they’re included in the list of events to bet on. Safaribet is another leading operator in the country, dedicated to helping jobless youths earn a living. Today, the company directly employs 150+ people, and they hope to create over 4000 direct jobs in the next few years.
What Drives the Boom of Online Sports Betting In Ghana?
Now that we understand how popular the Ghanian betting scene has become let’s see why that has happened. For a start, Ghana loves sports, and soccer is the most loved game in the country. However, most punters in the country like to wager on European leagues in sites like Betway, avoiding local leagues despite being featured in the list of offerings.
Besides their love for sports, Ghanaians suffer from a high level of unemployment, forcing some people to seek alternative means of earning a living. The high rate of unemployment creates the ideal conditions for the country’s sports betting industry to thrive and flourish.
The improvement of cellular and internet services in the country is also another important factor that has fueled the growth of the betting market. For instance, many people were afraid to place wagers on the internet due to slow internet speeds and the fear of electronic scams over a decade ago. However, all that is now in the past, thanks to fast internet speeds and new digital payment systems.
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